If you ask five agencies how much a business website costs, you will probably get five very different answers. One person says 600€. Another says 3000€. A larger agency may start the conversation at 10,000€ before they have even looked at your current site.
That is frustrating, but it is not random. A business website can mean a one-page template, a freelancer-built WordPress site, a custom B2B website with service pages and lead forms, a multilingual CMS, or the first step toward ecommerce or a custom platform. Those are different projects, so they should not have the same price.
Short answer: practical 2026 ranges
For most Estonian service businesses and B2B companies, a serious custom business website usually starts from around 2500€. At Exclose, our business website projects start from 2500€ and are usually delivered in 4-6 weeks.
- DIY or template builder: 0-500€ setup + monthly fees. Good for testing an idea, weak for serious positioning.
- Freelancer or simple WordPress site: 500-2500€. A reasonable fit for smaller companies with simple needs and ready content.
- Professional custom business website: 2500-8000€. Best for B2B companies, service businesses and firms that need better enquiries.
- Larger multilingual or content-heavy website: 6000-15000€+. Needed when there are many services, languages, case studies, migrations or integrations.
- Ecommerce or custom business system: separate scope. Usually not the same project as a standard business website.
What makes a website more expensive?
The price rarely comes from number of pages alone. A five-page website with three languages, custom forms, case studies, analytics, redirects and a CMS can be more work than a ten-page site with simple static content.
The biggest cost drivers are usually page templates, content writing or migration, EN/ET/RU language versions, CMS flexibility, form or CRM logic, technical SEO, performance work and preserving old URLs so search traffic does not disappear after launch.
What Exclose includes from 2500€
A typical Exclose business website includes an 8-12 page custom design, multilingual CMS, lead-capture forms, technical SEO setup, 30 days of post-launch support and full ownership of the code, content and assets.
The important part is not only launch day. Your team can update services, copy, images and blog posts in the CMS without asking a developer for every small change.
When a cheaper website is enough
If you need a one-page online business card, are testing a new idea, or already know the positioning will change in a few months, a template or freelancer may be enough. There is no reason to overbuild a website before the business need is clear.
A cheap website becomes expensive when it has to support sales: explain a complex service, work in several languages, show proof, collect qualified enquiries and stay easy to update a year after launch.
When the project becomes bigger than a website
If the site needs product sales, checkout, payments, inventory or accounting flows, you are closer to an ecommerce project. If the real problem is spreadsheets, email threads and disconnected tools, you may need a custom business system, not only a public website.
Konneri is a useful example. The value was not only a stronger visual website. The value was a multilingual CMS where the team can manage services, projects, images and five languages without turning every content edit into development work.
How to compare proposals
Do not compare only the final number. A useful proposal should explain which pages are included, who writes the content, how languages are handled, what happens with old URLs, what SEO setup is included, who owns the final code and how much support you get after launch.
Practical recommendation
If your business depends on trust before the first call, choose by scope clarity, not only by the lowest price. Send us a short note about your current website, your services and what the new site should change. We will reply with a practical budget range, the right scope and the questions needed to prepare a fixed proposal.
Get a written quote and project plan.