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Blizzard Detailing — a trilingual website for a Tallinn car detailing studio

Client

Industry
Car detailing studio
Goal
Make services, pricing and booking clear in three languages
Location
EST
The new website makes services, prices and photos much clearer for customers. It is easier for us to update the content ourselves, and customers get a better overview before contacting us.
Daniil Founder — Blizzard Detailing

At a glance

Blizzard Detailing needed a website that reflected the quality of the studio and helped customers find the right service quickly. We built a trilingual website where the team can manage services, prices, photos and booking.

Services

  • Brand site
  • CMS
  • Multilingual

Tech stack

  • PHP
  • Exclose CMS

Project insights

Blizzard Detailing is a Tallinn car detailing studio offering polishing, ceramic coatings, deep interior cleaning and leather care. Customers use Estonian, English and Russian, but the old website did not support all three languages well enough: content was limited, pricing became outdated quickly and services were not easy to browse.

We built the new website in three languages: Estonian, English and Russian. Services are grouped into clear categories, and each service includes price, duration, suitability and a short description. The photography has more room, and every service page directs the user to booking.

The CMS stays with the Blizzard team. They can update prices, add services, replace photos and keep all three language versions current without waiting for a developer for every change.

After the new website was published, Google Search Console showed clear growth in both clicks and impressions. Based on search data, Blizzard Detailing became easier to find after the rework.

Google Search Console chart showing growth in clicks and impressions after the Blizzard Detailing site launch.

What changed

Challenge

  • The old website did not support Estonian, English and Russian well enough.
  • Updating services and prices depended on a developer.
  • The website did not show the studio’s quality clearly enough.
  • Browsing services and booking needed to be simpler.

Results

  • Three languages in one clear website structure.
  • Services, prices and photos can be managed by the team.
  • Every service page directs the user to booking.
  • Google Search Console showed growth in clicks and impressions.

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